Our Mission
The mission of the IBP Institute is to advance the profession and practice of Integrated Business Planning through globally recognized standards, professional certification, education, research, and community leadership, enabling organizations and professionals to achieve superior business performance through enterprise-wide alignment and integrated decision-making.
Advancing IBP as a Professional Discipline
The IBP Institute is a global, independent, not-for-profit professional body dedicated to advancing the discipline and practice of Integrated Business Planning (IBP).
Elevating Integrated Business Planning from an organizational capability into a recognized professional discipline.
Connecting practitioners, leaders, academics, and organizations around a shared standard of planning excellence.To elevate IBP from an organizational capability into a recognized professional discipline, the Institute serves practitioners, business leaders, academics, and organizations seeking to improve decision-making through enterprise-wide alignment.
In today's environment of increasing volatility, supply chain disruption, fragmented data, and competing business priorities, organizations require more than functional planning excellence.
They need a unified approach that connects strategy, finance, commercial operations, supply chain, product innovation, and execution.
Integrated Business Planning provides that framework.
The Institute exists to establish professional standards, develop knowledge and capabilities, advance research, foster global collaboration, and promote best practices that enable organizations to achieve higher levels of performance, resilience, and business value.
Through education, certification, benchmarking, research, and community engagement, we help professionals and enterprises transform planning from a tactical activity into a strategic business capability.
As the professional home for IBP practitioners worldwide, the IBP Institute brings together a global community committed to advancing integrated decision-making and creating lasting organizational impact.
Leadership Committed to Advancing the Profession
The IBP Institute™ is guided by experienced leaders committed to professional standards, institutional integrity, research, education, and the continued advancement of Integrated Business Planning worldwide.
Dr. Hanaa Gomaa (PhD)
Dr. Hanaa Gomaa (PhD) is the President of the IBP Institute, a global nonprofit professional organization dedicated to advancing the discipline and profession of Integrated Business Planning (IBP).
With more than 23 years of international experience in supply chain management, Sales & Operations Planning (S&OP), Integrated Business Planning, and business transformation, Hanaa has helped organizations such as Unilever, Mondelez, and BP across manufacturing, consumer goods, retail, and industrial sectors improve decision-making, align strategy with execution, and drive sustainable business performance.
As a recognized thought leader and advisor, he is committed to elevating IBP standards through education, research, professional certification, and industry collaboration. Through the IBP Institute, Hanaa champions the development of the next generation of planning professionals while fostering a global community focused on excellence, innovation, and continuous improvement in business planning.
Ahed Ebrahim (MBA)
Director of Corporate Governance & Institutional Integrity
Ahed Ebrahim (MBA) serves as Board Member and Director of Corporate Governance & Institutional Integrity at the IBP Institute, bringing more than 20 years of international leadership across management consulting, regulatory affairs, and corporate governance.
Having advised public sector entities, healthcare institutions, and global enterprises during senior tenures at organizations including PwC and EY, Ahed specializes in driving enterprise transformations, defining scalable operating models, and aligning corporate strategy with rigorous regulatory frameworks.
At the IBP Institute, he leads efforts to maintain highest-level governance standards, supporting the global elevation of the IBP profession.
Supporting the Institute's Global Mission
Rabab Galal
Rabab Galal is a seasoned corporate finance executive with more than 20 years of experience shaping financial strategy, operational excellence, and market expansion across global markets.
Throughout her leadership tenure at industry leaders such as Ecolab, Huhtamaki, Unilever, and Pepsi Lipton International, Rabab has successfully spearheaded complex M&A integrations, digital finance transformations, and strategic planning across over 28 countries.
CIMA-qualified and holding executive certifications from Cornell University, Rabab combines rigorous financial discipline with strategic leadership to guide organizations toward sustainable efficiency, governance, and long-term value creation.
Ingrid Kraaijbeek
Ingrid Kraaijbeek is a seasoned global human resources executive with a robust track record of driving large-scale organizational transformation, business leadership, and strategic talent development across international markets.
Throughout her career holding senior executive roles with prominent global organizations such as Aliaxis, Bridgestone, and GSK, Ingrid has partnered with business leaders on operating-model redesign, supply chain HR alignment, and the digital transformation of enterprise functions.
An advocate for continuous improvement and inclusive leadership, she brings a vital organizational and human-capital perspective to the Advisory Board.
Alan Smith
Alan Smith is an accomplished chief executive and global FMCG leader with extensive experience shaping business strategy, opening new markets, and building organizational capability across the Middle East, Africa, and international regions.
Prior to his role as CEO of Agthia Group PJSC, Alan spent two decades at Mondelēz International, holding major executive positions including Managing Director for the Middle East & Pakistan and Director of Integrated Supply Chain.
Holding a Mechanical Engineering degree from Manchester University and executive education from INSEAD, he combines rigorous supply chain and operational acumen with exceptional strategic leadership.
Known for driving strategic turnarounds, cross-functional transformation, and large-scale market expansion, Alan brings deep expertise in operational leadership, supply chain integration, and corporate growth to the Advisory Board.
Samer Sabri
Samer Sabri is a seasoned supply chain executive with more than 20 years of experience shaping end-to-end supply chain strategy, logistics, and operational transformation across multinational and regional organizations.
Throughout his leadership career with industry leaders such as AKI, Tamer Group, Al Fozan Group, and Nestlé, Samer has spearheaded major automation initiatives, facility developments, and market expansions.
Holding an Engineering Master's degree from Swinburne University of Technology and executive credentials from Cambridge Judge Business School and Kühne Logistics University, he combines technical rigor with strategic vision to optimize operational performance and long-term business resilience.